Can a brand succeed
on an average strategy
and brilliant tactics?

Dan
Izbicki

"Brilliance is a good
way to shine"

DAN IZBICKI is Creative Excellence Director at Unilever, where he arrived via a successful career 'agency side'. So Dan, can a brand succeed on an average strategy and brilliant tactics?

The world is full of ordinary.

If you’re doing anything brilliantly you’re likely to succeed.  There are plenty of brands who only figured out their strategy after some tactical brilliance.

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above: A brand with a creative strategy so strong, others can borrow it tactically.

Dan on LinkedIn

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