I want more on my headstone than “HE DID A FEW GOOD ADS”.
In my meandering advertising experience there were only ever three things needed to do good work. Creative people who could create it, agency management that wanted it and a client who would buy it.
In that trinity the client has always held the most sway. When presented with the idea of a butterfly some shove it straight into a killing jar, some pull one wing off, rendering it incapable of flight and some embrace it. Once in a while somebody will even insist that the wings be more colourful still.
The opportunity to be at the top of the pecking order proved irresistible to me. Now I can go back to what I really want on my headstone. “I TOLD YOU I WASN”T FEELING WELL”.