Useful or Beautiful?

Steve Simpson

“Both. Is that cheating?”

Steve Simpson is renowned for his hand lettered packaging design, whimsical characters and illustrated barcodes. His distinctive style, inspired by the Arts & Crafts movement, 50’s advertising and folk art, has adorned whiskey bottles and beer glasses, boardgames and boardrooms, hot sauces and ceramic saucers. He is the recipient of over 50 awards for his illustration and the packaging it often adorns.

I think I first encountered Steve’s work whilst lurking around the whisky aisle in a duty free store somewhere. A seemingly innocuous box of whiskey started giving me the eye, trying to persuade me to go home with it to its weird and wonderful illustrated universe. Steve’s work is so ornate and so original that it gives me hope that we’ve still got an ace up our sleeve that our future robot overlords will never be able to play. I’ll drink to that.

In the meantime, Steve, what’s more important - something useful, or something beautiful?

I think the best things are both – is that cheating?

William Morris said ‘Have nothing in your house that you do not know to be useful, or believe to be beautiful.’ I think the best things are both, but I would probably start with ‘useful’ then try to decorate it to make it ‘beautiful’ also – is that cheating?

How do you know when you’ve found your style?

I don’t think there’s a point where one day you wake up and you have your style al sorted, it kinda happens without you noticing. Personally I struggled big time finding my style and possibly not in the usual way. Having spent nearly a decade working in animation I was conditioned to believe that having a ’style’ was a bad thing. I would be expected to switch drawing styles depending of the show I was working on – being able to do this was seen as a asset. When I started working in illustration I continued to do this – it was the early 90s and with little or no info on the web in those early days, I knew no better. A few years later when I realised I needed to settle on a single style I didn’t know if I should pick one of the styles I was already working in (non of which felt like mine) or create a new one. In the end I chose to find my own style, based on the things that personally resonated with me. It still took a few years to hone and I still feel it’s developing ( I hope it is!) – but at a very slow pace these days:)

Should you just please yourself?

In an ideal world that’s what we would all do – I try to please myself firstly and hopefully please the client at the same time – after all it’s much easier to do something for yourself than it is to second guess what a client wants 🙂

Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg
Steve Simpson, A Curate's Egg

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